Digital Marketing for Law Firms
Our Digital Marketing Case Results
One Month
Traffic by
Rankings by
Ranking by
Keyword Ranking by
Integrated Digital Marketing Solutions: How We Help Law Firms Grow
The way prospective clients find a lawyer has changed. Our law firm marketing solutions connect every digital channel to deliver better results and maximum return on your investment.
SEO for lawyers is still the foundation of client acquisition, but today discovery happens across Google, Maps, reviews, and AI answer surfaces. We deliver law firm SEO that builds topical authority and AI visibility: optimizing content, internal links, Core Web Vitals/technical SEO, Google Business Profile, reviews, and entity/schema signals that feed Google AI Overviews. The result is higher rankings, greater visibility, and more qualified leads connected to your practice.
Your website is more than a first impression. It’s where trust is built and clients are won or lost. Our law firm website design services deliver mobile-optimized, brand-aligned websites that are enhanced for SEO and AI visibility. We structure every attorney website to build authority, load quickly, and guide visitors seamlessly from discovery to intake. With live chat, CRM integration, and conversion-focused design, we turn more visitors into qualified clients.
Digital advertising keeps your law firm visible at every stage of the client journey, from the moment someone searches for a lawyer to when they are scrolling social media, watching reels, or reading online. We create and manage data-driven campaigns that build awareness, capture intent, retarget, and convert leads into signed clients. Our integrated approach aligns PPC campaigns and other paid ads with your SEO, content, and intake strategy to maximize ROI, reduce cost per case, and deliver measurable, predictable growth across Google, Meta, LinkedIn, YouTube, and more.
Client Testimonial
What Our Clients Say About Market JD
When I first started my own firm, I knew a website was important but didn’t know anything about internet marketing for lawyers. After doing research and interviewing many companies, both locally and nationally, I chose to use Market JD. Rafi Arbel, who is an attorney and its president, spent several hours listening and helping me understand how to best position my firm in the market.
When I first started my own firm, I knew a website was important but didn’t know anything about internet marketing for lawyers. After doing research and interviewing many companies, both locally and nationally, I chose to use Market JD. Rafi Arbel, who is an attorney and its president, spent several hours listening and helping me understand how to best position my firm in the market.
When I first started my own firm, I knew a website was important but didn’t know anything about internet marketing for lawyers. After doing research and interviewing many companies, both locally and nationally, I chose to use Market JD. Rafi Arbel, who is an attorney and its president, spent several hours listening and helping me understand how to best position my firm in the market.
Insights JD: Our Proprietary Law Firm Marketing Analytics Platform
Marketing only works when you know what drives results. That’s why every Market JD program is powered by our proprietary analytics platform, Insights JD. This law firm marketing analytics tool gives law firms like you a clear view of which channels generate leads, how campaigns perform across SEO, PPC, social, and AI visibility, and where to invest for maximum ROI.
With Insights JD, you can:
Track every lead back to its source so you know which campaigns bring in your best cases.
See performance across every channel, including SEO, AI Overviews, Google Business Profile, paid ads, and social campaigns.
Make data-driven decisions that maximize ROI, reduce wasted spend, and help your firm grow faster.
Insights JD takes the guesswork out of digital marketing for lawyers — turning raw data into clear, actionable insights that grow your practice.
An Integrated Law Firm Marketing Strategy Will
Most clients today use multiple online resources to research legal issues and get their legal questions answered, which brings them one step closer to your door.
Without an online marketing strategy built for law firms and designed to unify every digital channel, your practice risks losing cases to competitors with stronger visibility and more consistent presence across search, social, and AI platforms. A measurable, integrated approach ensures that every marketing dollar works harder to deliver new clients.
Why Choose Market JD for Your Law Firm Marketing Needs?
Many agencies offer law firm SEO or advertising. Few deliver a complete, integrated solution for law firms. Market JD combines SEO, AI visibility, website design, paid advertising, social media, and Google Ads into a single strategy that unifies every digital channel and maximizes your firm’s marketing investment.
With our proprietary analytics platform, Insights JD, every lead is tracked back to its source, so you know exactly what drives results. Paired with our legal industry focus and hands-on service, our approach ensures your firm is discovered, trusted, and chosen wherever prospective clients search.
Get your free quote and start increasing your client base today. Call (312) 970-9353 or
Built by Lawyers, for Lawyers
Built by Lawyers, for Lawyers
Our founder, Rafi Arbel, is an attorney and a University of Chicago MBA. As a former litigator, he understands how law firms operate and what it takes to win new clients. Drawing on that legal background and the power of digital marketing and AI visibility, we deliver strategies that align with your practice and produce measurable results.
We Serve Attorneys in Chicago and Nationwide
We Serve Attorneys in Chicago and Nationwide
From our headquarters in Northbrook, Illinois, Market JD works with solo attorneys and law firms across Chicago, Cook County, and throughout the U.S. Our clients span major markets like Las Vegas, Florida, New York, and beyond. No matter where your firm practices, we ensure you are discovered, trusted, and chosen across search, social, and AI platforms.
White Glove Customer Service
White Glove Customer Service
We understand the demands of running a law practice: urgent client needs, court deadlines, and unpredictable schedules. That’s why our team provides responsive, hands-on support tailored to attorneys. Whether you need quick campaign adjustments, detailed reporting, or strategy calls outside traditional hours, we adapt to your firm’s needs and ensure your marketing is actively managed, not left on autopilot.
Customized Strategy, Superior Results
Customized Strategy, Superior Results
We start by analyzing your firm’s practice areas, goals, and what sets you apart. Then we build a customized strategy that integrates SEO, AI visibility, paid media, and website optimization. For a personal injury firm, that may mean building SEO content around intersections and highways where crashes happen. For a criminal defense practice, it may mean optimizing AI visibility for searches tied to DUIs. Each strategy is tailored to your practice, measurable through our proprietary Insights JD analytics platform, and designed to deliver cases, not just clicks.
Law Firm SEO & AI Visibility Helps You Get Discovered
Search engine optimization (SEO) and AI visibility are essential for law firms to be found online. By creating content that answers real client questions, and optimizing for Google, maps, review sites, and emerging AI platforms, we ensure your firm is discovered wherever prospective clients search. The result is higher rankings, stronger local visibility, and more qualified case leads across every channel.
Why Is SEO & AI Visibility Important for Law Firms?
SEO builds visibility in search engines and AI platforms by helping them understand your law firm’s website and surface it in relevant results.
AI visibility strategies, like entity-based content and schema markup, help your firm appear in Google AI Overviews, Apple’s World Knowledge Answers, ChatGPT, and Perplexity.
Targeted keywords and topics, backlinks, and authority signals increase your visibility in searches that matter most.
Greater presence = greater trust. The more prospective clients see your firm across search and AI platforms, the more likely they are to call you first.
Choose the Right SEO Company for Your Law Firm
At Market JD, we take the guesswork out of SEO and AI visibility for law firms. Our in-house SEO experts monitor Google algorithm updates and new AI-driven search features to keep your firm ahead of competitors. With a smarter, data-backed strategy, your firm earns higher rankings, stronger visibility, and more qualified cases.
Law Firm Website Design With Your Vision in Mind
Your website is more than a first impression. It is where prospective clients decide whether to trust your firm and take the next step. We design mobile-optimized, brand-aligned law firm websites that support SEO and AI visibility while guiding visitors seamlessly from discovery to intake. With built-in intake tools, CRM integration, and analytics tracking, your website becomes the foundation of a marketing strategy that delivers measurable results.
Do you need a website design that helps you stand out and surpass your competitors? Call Market JD today for a FREE website design consultation.
(312) 970-9353.
A great law firm website design will:
Our Website Design Team Sets the Standard
Creating a high-performance law firm website requires far more than templates and color choices. Our team uses advanced design tools and proven UX principles to build sites that are fast, reliable, and focused on converting visitors into clients. Each site reflects your brand, showcases your attorneys, builds authority, and connects with potential clients across every channel.
Law Firm Website Content That Builds Trust and Visibility
Quality content is the foundation of online visibility. It helps your firm get discovered in Google and AI-driven platforms, builds trust with prospective clients, and positions you as the authority in your practice areas. With the right content strategy, your website attracts qualified visitors and converts them into new clients.
High-quality law firm website content will:
Engage readers by answering real client questions in plain language that’s easy to understand.
Include accurate, updated information about the law, reviewed for clarity and correctness.
Establish authority and build trust in your attorneys
Encourage prospective clients to contact your firm
Content That Connects With Prospective Clients
At Market JD, every article, page, or blog post is built around prospective client intent, carefully researched practice area topics, and formatting that is structured for both SEO and AI visibility. Our process emphasizes clarity, accuracy, and your firm’s unique voice, helping prospective clients discover your practice online and choose your attorneys with confidence.
Law Firm PPC: Paid Advertising Drives Leads to Your Practice
PPC, or Pay-Per-Click advertising, is a model that charges advertisers every time a user clicks on an online ad. Google’s version of pay-per-click is known as Google Ads. Bing, Facebook, and LinkedIn all offer similar models. With paid online advertising, you can specify the audience you want to target, what geographic areas you want to reach, and when the ads will run. A PPC ad enables your website to be listed at the top or bottom of search engine results pages when a user types in a specific keyword term.
Paid Advertising Is Especially Helpful When:
- You have a new law firm website
- You’re waiting for your SEO efforts to take effect
- You need to quickly boost your client base
- You want to precisely target a specific case type
When managed correctly, paid advertising can deliver a strong return on investment for law firms. Poorly designed or neglected PPC campaigns, however, can waste budget with little to show for it. Our team manages budgets, targeting, and ad copy to maximize qualified leads, while our analytics platform provides insight into which campaigns are generating new cases. We’ve helped firms in Chicago and nationwide design and manage PPC campaigns that target the right clients, maximize budgets, and generate measurable case leads.
Social Media Is Critical for Your Integrated Law Firm Marketing Strategy
If your law firm isn’t active on social media, you’re missing an essential part of your audience. Prospective clients often form opinions about attorneys on Facebook, LinkedIn, Instagram, and other platforms long before they visit your website. Social media helps expand your reach, build credibility, and drive traffic to your site by amplifying case results, reviews, and testimonials.
Social activity also supports SEO and AI visibility by distributing your content across multiple channels, enhancing its visibility. Shared posts, articles, and videos can generate backlinks, boost visibility in search results, and keep your firm top of mind until prospective clients are ready to call.
Let Us Help You Manage Your Law Firm’s Social Media Campaigns
Create engaging profiles on the platforms that matter most
Strengthen credibility by amplifying reviews, testimonials, and client stories
Build relationships with prospective clients and encourage referrals from past clients
Monitor activity, track leads, and connect results back to ROI
At Market JD, our experts have over a decade of experience helping attorneys like you grow their practices through social media campaigns. While many agencies offer generic social media services for law firms, only a select few understand the nuances of legal marketing. We have the knowledge, experience, and skill to make these campaigns successful.