If you’re thinking about hiring a digital advertising agency to help your practice grow, you’re probably wondering what to look for in a law firm marketing company. Choosing a marketing partner that understands the legal industry and empowers your law firm to thrive online isn’t as simple as it may seem. This is especially true if you’ve never worked with a marketing partner before.
Just as no two law firms are the same, digital marketing companies are not all equally equipped to provide you with the services you need at a price you can afford. Additionally, the characteristics and services that are important to you may not be deciding factors for the law firm next door.
When selecting a law firm marketing company to build your client base, these strategies can help ensure the one you hire is a good fit for you.
- Discuss Your Law Firm’s Goals
The first thing you should do when meeting with a law firm marketing company is to discuss your long-term and short-term goals. Talk about the steps you’ve taken so far to market your law firm, your marketing budget, and the options that are available, like SEO strategies and paid advertising campaigns.
- View The Marketing Agency’s Portfolio
Ask to see the marketing agency’s portfolio, or examples of the work the marketing firm has done in the past. Be sure they provide you with an extensive history that demonstrates their knowledge, talent, and record of success. Compare the professionalism and appearance of their website examples to competitor sites on the web, and take into account the overall design, as well as the structure and quality of content you see.
- Find Out if the Company Specializes in Digital Marketing for Lawyers
When hiring a law firm marketing company, you’ll need to make sure the firm has experience with lawyer SEO and legal marketing strategies. It takes industry knowledge and a special skill set to be effective with law firm marketing. There is a big difference between digital marketing for lawyers and providing online marketing services for retail establishments, for example.
- Find Out Whether Their SEO Experts Stay Up-to-Date with Search Engine Algorithms
To be successful with internet marketing, experts must understand and stay up-to-date on the latest developments with search engine algorithms. These algorithms change periodically, and falling behind can have a drastic impact on your ranking on Google and other search engines.
- Ask for an Analysis of Your Current Website’s Performance
When consulting with a law firm marketing company, request an analysis of your current website’s performance. This should include an evaluation of your domain name, how your site is constructed, whether your site is user-friendly, the quality, accuracy, and relevance of your content, how your site performs on mobile devices, and various other aspects of your site’s performance.
- Find Out if They Offer a Holistic Approach to Law Firm Marketing
For optimal success, you should consider a law firm marketing company that offers all the tools you need to succeed in today’s competitive market. Look for a company that provides industry-specific, cutting-edge solutions to help your law firm gain online visibility, attract valuable leads, and make your vision a reality.
- Beware of Guaranteed Results
It is common for digital marketing companies to promise to achieve specific results in an effort to draw clients in, and then make excuses later when those results don’t happen. In reality, there are too many variables involved with SEO and law firm marketing campaigns for any marketing firm to accurately predict what the future will bring. A reputable digital marketing company won’t guarantee search engine rankings or conversions. Instead, they will deliver results.
- Review Packages and Pricing Plans
Pricing plans and package features vary significantly between law firm marketing companies. To ensure you are getting the most out of your marketing dollars, be sure to ask about kick-start marketing packages for new law firms, packages that are suitable for small or medium law firms on a budget, comprehensive marketing campaigns for larger, more established law firms, or custom packages and à la carte services that are designed with your goals, and your budget, in mind.
Choosing the right law firm marketing company is a critical step in driving your practice’s success. By focusing on your specific goals, reviewing the agency’s portfolio, ensuring they have expertise in legal marketing, and understanding their approach to SEO and holistic marketing strategies, you can make a well-informed decision.
With the right marketing partner by your side, your law firm can achieve greater visibility, attract high-quality leads, and ultimately, grow your client base.
