If your law firm is in the process of launching a new website, reviewing the homepage design is one of the most important steps before development begins. Whether you’re working with a marketing agency or an internal team, this is your chance to shape the visual direction of your site and ensure it reflects your firm’s identity and goals.
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In this guide, we’ll walk you through what a homepage design draft typically includes, what to focus on during your review, and how to give feedback that moves the project forward.
What Is a Homepage Design Draft?
A homepage design draft is a static visual representation of your site’s front page. It’s not a live website—it’s more like a blueprint. At this stage:
- Buttons and links won’t be functional
- Animations and interactions haven’t been added
- The focus is purely on layout, visuals, and brand consistency
This is the stage to approve the look and feel of your homepage before the development team begins coding.
Why the Homepage Matters
The homepage sets the tone for your entire website’s design. It’s often the first page visitors see, and it plays a key role in building trust, communicating your value, and driving new client inquiries. A well-designed homepage supports both user experience and search engine optimization (SEO).
Getting the design right early ensures that internal pages—like practice area pages, testimonials, and contact forms—follow a consistent structure and visual style.
Key Elements to Review
Here are four areas to focus on when reviewing your homepage design draft:
1. Layout and Structure
- Is the navigation menu intuitive and easy to understand?
- Do the key sections (e.g., practice areas, attorney profiles, results, testimonials, contact info) flow in a logical order?
- Does the design guide visitors toward taking a specific action?
A strong layout improves both usability and law firm SEO by making your site easier to navigate.
2. Visual Style
- Are the colors, fonts, and branding consistent with your firm’s identity?
- Does the page feel professional and aligned with your audience?
- Are there any visual elements that feel distracting or out of place?
Design is subjective, but your site should feel cohesive, polished, and representative of your firm’s tone and values.
3. Images and Graphics
- Are the images high-quality and relevant to your firm’s services?
- Do icons or illustrations enhance the content or clutter the design?
- Is the visual balance right between text and imagery?
Visuals play a major role in keeping visitors engaged—and in shaping their first impression of your firm.
4. Calls to Action (CTAs)
- Are the buttons easy to find and visually distinct?
- Is the language clear and action-oriented (e.g., “Schedule a Free Consultation”)?
- Do the CTAs encourage users to take the next step without overwhelming them?
Good CTA design improves conversions and helps turn website traffic into signed cases.
How to Provide Feedback
Clear feedback helps designers make adjustments quickly and accurately. Depending on your team or agency’s tools, you might:
- Send comments by email (with screenshots if possible)
- Use a commenting tool directly on the draft
- Schedule a review call to talk through revisions
If you’re a Market JD client, you can either send us screenshots or click on a point on the image itself and leave us comments directly on the design. This interactive feedback option makes it easy to identify exactly what you’d like to adjust.
The more specific your feedback, the easier it is to move forward.
What Happens After You Approve the Design
At Market JD, once you approve the homepage design, we move on to designing the internal pages of your site—ensuring a consistent look, layout, and user experience throughout the site.
This phase marks the transition from design to development. Once the homepage and internal page designs are approved, we begin building your site. That includes coding each page, adding functionality like contact forms and navigation, optimizing for SEO and speed, and testing across browsers and devices. You’ll receive a working preview site—known as a staging link—so you can review the full experience before we launch it live.
Most agencies follow a similar process. At Market JD, our law firm marketing agency believes in a hands-on, client-focused approach, and we’ll ensure you’re kept in the loop throughout. You’ll know when we’re developing, when we’re testing, and when it’s time for your review—so nothing moves forward without your input and approval.
Have questions about what happens next?
Contact Market JD to learn more about our law firm website development process. Call (312) 970-9353.
