How to Reach Clients Through Social + New Features from LinkedIn & Google+ [THE BRIEF]

Seo business, search engine optimazion, concept cloud chart.

The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics.

A More Personalized LinkedIn Homepage

LinkedIn was busy with updates this month, adding more personalized insights to users’ homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently Visited.” Read the about the updates on LinkedIn’s blog.

How To Use Google+ Hashtags To Help Your Business [VIDEO]

Ever since hashtags (#) were introduced to Google+, marketers have been trying to find the perfect formula to leverage them. Here’s a helpful video on using them to promote your firm.

89% of Marketers Say That Social Media Generates More Business Exposure

Social Media Examiner released its 2013 Social Media Marketing Industry Report, asking more than 3,000 marketers “who, what, where, when, and why” on all that is social media marketing. Interesting results included: 64% saw lead generation increase by using social media 6 hours or less per day and 69% of marketers use social media to gather marketplace intelligence.

How to Target Only Your Customers With Facebook

Did you know that you can use Facebook to strategically target your clients only? This article from Social Media Examiner discusses the two ways to use Facebook’s Custom Audiences and how to create your first custom audience to include current clients and prospects.

Stop Linkbait Before It Ruins Content Marketing

In the name of effective content marketing, read this article to learn why you should object to “linkbaiting,” the term used to refer to sensationalized headlines used by brands in their attempt to increase link clicks and site traffic.

QUESTION OF THE MONTH: Why do you think some lawyers shy away from using social media to promote their services?

Let us know in the comments or tweet us with your ideas.

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About the Author
Rafi Arbel
Rafi Arbel is the President and Founder of Market JD, Inc., a Chicago-based digital marketing agency for law firms nationwide. A former litigator who ran his own practice, Mr. Arbel uses his first-hand knowledge of the legal industry to help small and medium-sized law firms enhance their online presence and grow their client base. With more than 20 years of experience in law firm SEO, website building, pay-per-click (PPC) and more, Rafi has earned a reputation as a leader in law firm marketing, providing clients with the kind of personalized service attorneys rarely find with larger agencies.

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