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Artificial intelligence is reshaping how people find legal information. Instead of typing keywords into a search bar, potential clients are asking questions directly to tools like ChatGPT, Perplexity, Google’s AI Overviews, Claude, and Bing Copilot. These platforms work differently from traditional search engines. They respond to questions with synthesized answers, pulling from patterns, sources, and signals they trust.
A strong online marketing strategy is essential to building a pipeline of qualified leads and signed cases. But how much should law firms spend on marketing—and where should that money go?
If you’re thinking about hiring a digital advertising agency to help your practice grow, you’re probably wondering what to look for in a law firm marketing company. Choosing a marketing partner that understands the legal industry and empowers your law firm to thrive online isn’t as simple as it may seem. This is especially true if you’ve never worked with a marketing partner before.
Over 500 tickets have been sold to the Gala already, don't miss out on the FUN!
Only one week left until the big event.
Register here today.
Click Here to register for the event.
February 23, 2013
IIT Chicago-Kent College of Law 125th Anniversary Gala
The Union Station Grand Hall in Chicago
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Be sure to visit the MarketJD at the 2103 AVVO Lawyernomics Conference
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April 26 – 27, 2013
Las Vegas, Nevada
The Bellagio Hotel & Casino