Blog
You probably have a favorite client. You deliver for them, they’ve been happy with your services, and they’ve referred you to new clients. You may know how you found them or how they found you through your law firm marketing strategy, but you may not know why they pick you.
Your end of year to-do list usually includes where to have the big holiday party,
Content is king in today's digital marketing strategy.
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics.
A More Personalized LinkedIn Homepage
LinkedIn was busy with updates this month, adding more personalized insights to users' homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently Visited.” Read the about the updates on LinkedIn’s blog.
You can't help but notice them. By now even the infrequent visitor to LinkedIn has been invited to endorse his connections, in batch or individually. Critics deride the endorsements as inaccurate, irrelevant or without meaning.
Lawyers spend a lot of their time writing. They draft briefs, pleadings, demand letters, opinion letters, settlement agreements, contracts, wills, trusts and other important instruments. But most of them, in my experience, struggle with writing content for social media and for their blogs in particular.