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You probably have a favorite client. You deliver for them, they’ve been happy with your services, and they’ve referred you to new clients. You may know how you found them or how they found you through your law firm marketing strategy, but you may not know why they pick you.
Your end of year to-do list usually includes where to have the big holiday party,
Content is king in today's digital marketing strategy.
There are many opportunities for lead generation that law firms can overlook when developing marketing for personal injury lawyers.
Launching a website isn’t too difficult. But building a successful website that attracts and converts traffic? That’s not quite as simple. Aim to create your own law firm website and you’ll be faced with plenty of challenges that standard retail businesses don’t need to address.
How much can a visitor tell about your website after viewing it for five seconds? See for yourself at Usability Hub’s Five Second Test, a site that provides web designers with feedback from testers who look at the designer’s page for five seconds and then attempt to answer questions about it. (Try it yourself to see what we mean. One click and you’re in as a tester.)
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. 5 Important Ways Your Website Impacts Your Online Marketing Efforts Digital marketing is comprised of various factors, from display advertising to SEO to social media. But at the heart of it all is your website.
Not all law-firm marketing strategies are created equal, and every day seems to bring a new “it” system that marketing “gurus” swear is the answer to all your business needs. You can’t try them all, but in an effort to cut out the hype and zero-in on effective tools, some site owners overlook one of the most effective tools out there -- blogging. Blogging for a law firm website can make a big impact on your attorney Internet marketing goals, brand image and profit margins. But at the end of the day, exactly how important is it? Let’s take a closer look.