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A strong online marketing strategy is essential to building a pipeline of qualified leads and signed cases. But how much should law firms spend on marketing—and where should that money go?
If you’re thinking about hiring a digital advertising agency to help your practice grow, you’re probably wondering what to look for in a law firm marketing company. Choosing a marketing partner that understands the legal industry and empowers your law firm to thrive online isn’t as simple as it may seem. This is especially true if you’ve never worked with a marketing partner before.
MarketJD is heading to sunny San Diego for the Social Media Marketing World conference. The event’s being held from the 26th to the 28th and the two days of panel discussions and in-depth presentations look like they’ll give us a lot of insider info we can use to improve our own attorney internet-marketing efforts. Here are the events we’re looking forward to attending:
Consider the big picture: what’s the purpose of your law firm website and internet presence? Firms have different reasons for being on the web. Some want direct leads, most (should) want to demonstrate thought leadership, while more than a few just want a digital identity. Whatever the reason, there is one purpose they all share: defining who your firm is and what differentiates it from the competition.
If you’re not using email marketing to regularly communicate, you’re leaving money on the table. Attracting a new client, one that has no connection to your law firm, is far more expensive than getting repeat business from a former client. Given that, why wouldn’t every experienced lawyer start with email marketing before any other kind?
Facebook is the world's most popular social networking website. The Facebook platform makes it easy for you to connect and share with your connections online, and it has dramatically changed the way many people communicate.
