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Tag: law

Consider the big picture: what’s the purpose of your law firm website and internet presence? Firms have different reasons for being on the web. Some want direct leads, most (should) want to demonstrate thought leadership, while more than a few just want a digital identity. Whatever the reason, there is one purpose they all share: defining who your firm is and what differentiates it from the competition.
If you’re not using email marketing to regularly communicate, you’re leaving money on the table. Attracting a new client, one that has no connection to your law firm, is far more expensive than getting repeat business from a former client. Given that, why wouldn’t every experienced lawyer start with email marketing before any other kind?
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics. A More Personalized LinkedIn Homepage LinkedIn was busy with updates this month, adding more personalized insights to users' homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently Visited.” Read the about the updates on LinkedIn’s blog.