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Artificial intelligence is reshaping how people find legal information. Instead of typing keywords into a search bar, potential clients are asking questions directly to tools like ChatGPT, Perplexity, Google’s AI Overviews, Claude, and Bing Copilot. These platforms work differently from traditional search engines. They respond to questions with synthesized answers, pulling from patterns, sources, and signals they trust.
A strong online marketing strategy is essential to building a pipeline of qualified leads and signed cases. But how much should law firms spend on marketing—and where should that money go?
If you’re thinking about hiring a digital advertising agency to help your practice grow, you’re probably wondering what to look for in a law firm marketing company. Choosing a marketing partner that understands the legal industry and empowers your law firm to thrive online isn’t as simple as it may seem. This is especially true if you’ve never worked with a marketing partner before.
Twitter has come to be used in delightfully unexpected ways: to soothe loneliness, disseminate breaking news, provide daily laughs and—of course—to enhance lawyer website marketing.
Are you getting as many followers-per-tweet as you think you could? Do you ever suspect that some people use Twitter to their best advantage, and that you aren’t among them? The simplicity of Twitter’s user experience is both its strength and weakness. It's easy to navigate, but lacks many of the tools needed for razor-sharp marketing. Check out the following apps to strengthen your law firm’s Twitter arsenal.
Launching a website isn’t too difficult. But building a successful website that attracts and converts traffic? That’s not quite as simple. Aim to create your own law firm website and you’ll be faced with plenty of challenges that standard retail businesses don’t need to address.
How much can a visitor tell about your website after viewing it for five seconds? See for yourself at Usability Hub’s Five Second Test, a site that provides web designers with feedback from testers who look at the designer’s page for five seconds and then attempt to answer questions about it. (Try it yourself to see what we mean. One click and you’re in as a tester.)
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics.
5 Important Ways Your Website Impacts Your Online Marketing Efforts
Digital marketing is comprised of various factors, from display advertising to SEO to social media. But at the heart of it all is your website.
