Blog
If you’re thinking about hiring a digital advertising agency to help your practice grow, you’re probably wondering what to look for in a law firm marketing company. Choosing a marketing partner that understands the legal industry and empowers your law firm to thrive online isn’t as simple as it may seem. This is especially true if you’ve never worked with a marketing partner before.
You probably have a favorite client. You deliver for them, they?ve been happy with your services, and they?ve referred you to new clients. You may know how you found them or how they found you through your law firm marketing strategy, but you may not know why they pick you.
Your end of year to-do list usually includes where to have the big holiday party,
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics.
5 Important Ways Your Website Impacts Your Online Marketing Efforts
Digital marketing is comprised of various factors, from display advertising to SEO to social media. But at the heart of it all is your website.
Not all law-firm marketing strategies are created equal, and every day seems to bring a new “it” system that marketing “gurus” swear is the answer to all your business needs. You can’t try them all, but in an effort to cut out the hype and zero-in on effective tools, some site owners overlook one of the most effective tools out there -- blogging. Blogging for a law firm website can make a big impact on your attorney Internet marketing goals, brand image and profit margins. But at the end of the day, exactly how important is it? Let’s take a closer look.
MarketJD is heading to sunny San Diego for the Social Media Marketing World conference. The event’s being held from the 26th to the 28th and the two days of panel discussions and in-depth presentations look like they’ll give us a lot of insider info we can use to improve our own attorney internet-marketing efforts. Here are the events we’re looking forward to attending:
Consider the big picture: what’s the purpose of your law firm website and internet presence? Firms have different reasons for being on the web. Some want direct leads, most (should) want to demonstrate thought leadership, while more than a few just want a digital identity. Whatever the reason, there is one purpose they all share: defining who your firm is and what differentiates it from the competition.
