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Artificial intelligence is reshaping how people find legal information. Instead of typing keywords into a search bar, potential clients are asking questions directly to tools like ChatGPT, Perplexity, Google’s AI Overviews, Claude, and Bing Copilot. These platforms work differently from traditional search engines. They respond to questions with synthesized answers, pulling from patterns, sources, and signals they trust.
A strong online marketing strategy is essential to building a pipeline of qualified leads and signed cases. But how much should law firms spend on marketing—and where should that money go?
If you’re thinking about hiring a digital advertising agency to help your practice grow, you’re probably wondering what to look for in a law firm marketing company. Choosing a marketing partner that understands the legal industry and empowers your law firm to thrive online isn’t as simple as it may seem. This is especially true if you’ve never worked with a marketing partner before.
Facebook is the world's most popular social networking website. The Facebook platform makes it easy for you to connect and share with your connections online, and it has dramatically changed the way many people communicate.
With so many social media platforms available, it may seem overwhelming to think about adding another to your repertoire. But if your law firm is not on Google+, it should be.
Google is all about content, and Google+ is now the second largest social media network after Facebook. If you or your firm regularly publish content, it only makes sense that you would want to utilize Google+. The new reason: Google Authorship.
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics.
How to Write the Perfect Blog Post
Writing the perfect blog post is easier than you think. Your headline gets read more than anything else on your website. Learn more about constructing blog posts.
Ever wonder why some law-firm websites bring in a steady stream of qualified prospective clients while others, maybe yours, sit on the sidelines? Any lawyer who has run even a few searches on Google realizes that visibility on the Net, generally speaking, has little to do with the competence or reputation of the attorneys at the firm.
