Blog
Artificial intelligence is reshaping how people find legal information. Instead of typing keywords into a search bar, potential clients are asking questions directly to tools like ChatGPT, Perplexity, Google’s AI Overviews, Claude, and Bing Copilot. These platforms work differently from traditional search engines. They respond to questions with synthesized answers, pulling from patterns, sources, and signals they trust.
A strong online marketing strategy is essential to building a pipeline of qualified leads and signed cases. But how much should law firms spend on marketing—and where should that money go?
If you’re thinking about hiring a digital advertising agency to help your practice grow, you’re probably wondering what to look for in a law firm marketing company. Choosing a marketing partner that understands the legal industry and empowers your law firm to thrive online isn’t as simple as it may seem. This is especially true if you’ve never worked with a marketing partner before.
The following roundup highlights the month’s most popular legal marketing headlines, featuring news, how-tos, tips, and studies on everything from SEO to social media topics.
A More Personalized LinkedIn Homepage
LinkedIn was busy with updates this month, adding more personalized insights to users' homepages, specifically for the features “Who’s Viewed Your Updates” and “You Recently Visited.” Read the about the updates on LinkedIn’s blog.
You can't help but notice them. By now even the infrequent visitor to LinkedIn has been invited to endorse his connections, in batch or individually. Critics deride the endorsements as inaccurate, irrelevant or without meaning.
Lawyers spend a lot of their time writing. They draft briefs, pleadings, demand letters, opinion letters, settlement agreements, contracts, wills, trusts and other important instruments. But most of them, in my experience, struggle with writing content for social media and for their blogs in particular.
